Last December 2006, São Paulo city council banned outdoor billboard advertising, citing advertisers’ unwillingness to comply with rules on billboard placement and size. Now the rule is in effect, and Flickr user Tony de Marco has documented São Paulo’s facelift.
Writes Larry Rohter of the International Herald Tribune:
Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.
Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the “delete all” button and offer its residents unimpeded views of their surroundings…
Read the rest of the Tribune’s story here.
Link to the Flick set courtesy boingboing.net. Discovered via digg.
Comments 1
People in Sao Paulo should consider themselves lucky.
I live in London, which boasts a lot of “modern” laser-printed uPVC retail signage — and they are an atrocity. They should be outlawed or, at the very least, be put through some kind of approval process in which a panel of graphic designers inspects each proposed sign, rejecting those with squashed typography or obnoxious colour schemes.
Posted 22 Apr 2007 at 8:58 pm ¶Post a Comment